"You folks do a great job of getting and managing our contract but your ability to help us understand the market, plan the strategies, and provide the sales training and market support after we get our contract is what sets you apart and above other consulting firms."

- Selbre Client

At Selbre Associates, we know that once your contract is awarded, the real work has just begun. We stand ready to help each and every client develop a thorough market plan, implement it and get the most from the contract by reaping the rewards in sales to the federal government.

The Selbre team is committed to helping you reach your goals, and our background, experience and dedication is deeper than any other consulting firm in the federal market.

Selbre Associates' market services gives you the ability to coordinate and consolidate your total government market needs with one consulting firm. The benefits of this approach are many:

• Greatly simplifies and improves market communications at all levels both within your company and the government as well.
• Provides cost economies that come from better time management when using one firm for outside service needs.
• Eliminates duplicate effort on projects.
• Provides total management control and continuity of public-sector pricing and market strategies.
• Frees organizational personnel resources to focus on primary job tasks and assignments.

Among the many marketing questions facing companies in the federal arena are:

1. Which agencies buy our products or services, how much, where, from whom, and at what prices?
2. How are my competitors selling to the government, do they have a GSA schedule and if so what's on it, and what are their sales?
3. How can I best get my product or service promoted to this vast market?
4. What is the value and cost of trade shows, desk top shows, publication advertising, etc. and which ones should we consider?
5. What associations, coalitions or other organizations should I consider and what are the benefits and costs associated with each?
6. How can I best leverage the GSA Schedule contract to maximize sales?
7. What are the various channel strategies to consider for this market and the pluses and minuses of each?
8. Where are my best sales opportunities?

An effective sales and marketing program provides answers that enable you to best use your available resources and get the most rapid return on your investment in the government market.

As part of our continuing client responsibilities, Selbre Associates provides a comprehensive range of market support initiatives to address these and other related issues, helping you establish and develop an effective sales and marketing program. Our staff has over 80 years of direct sales and marketing experience to the government in a wide range of products and services. That experience includes the development and management of highly successful government sales and marketing programs for both major corporations and new players in the market.

Many elements must come together to establish an effective government marketing program. The company that realizes the need for a well crafted market development program and successfully implements it will get maximum sales results. Selbre Associates has provided guidance, consultation and hands-on effort to our clients for over 11 years in this area. The broad scope of this market development support includes:

1. Training: We provide comprehensive one-day sales training annually for your sales organization, both dealer and direct.
2. Management Briefings: Upon request, we provide management briefings that cover such topics as channel strategies, identification of potential, contract obligations, compliance management, and marketing tips.
3. Work Sessions: We provide work sessions geared to help build proposals for market development.
4. Presentation Assistance: We provide guidance and consultation for client presentations to inside management groups, dealers, resellers, and other groups.
5. Sales Opportunities: We provide ongoing lookup and investigative processes relative to specific agency procurement opportunities, competitive activity, and historical sales and market data as requested.
6. Communiqués: We regularly provide numerous flashes, bulletins and reports to keep clients abreast of procurement and market developments.
7. Teaming Arrangements: We provide opportunities for client teaming when federal activities are seeking a system solution to their needs.
8. Alliance Partners: Through our Alliance Partner program we can quickly direct and connect clients to other organizations that provide them with needed expertise and skills in areas outside our major business focus.